Cebuanos celebrate life like no other. They strum their guitars and sing the balitaw when they're happy. They strum the guitar and sing the harana when they're sad. And when they pray, they dance!
It therefore comes as no surprise that the guitar is a prime product in Cebu which, quite naturally, has also produced a large share of the country's best musicians and master showmen.
The Cebuano's flair for showmanship and love for celebrations is manifested in the Sinulog, a colorful festival of pageant proportion observed every third Sunday of January.